Communications Timeline


Download a Comprehensive Communication Guide to Prepare for Night Without a Bed!



Major Milestones

Month 1

The Night Without a Bed Team will:

  • Encourage nonprofits to sign up for Night Without a Bed
  • Network with and recruit local community nonprofit leaders to expand and amplify Night Without a Bed’s message to nonprofits, donors, and other general supporters

You should:

  • Sign up for Night Without a Bed and customize your profile
  • Assemble your Night Without a Bed team and involve them in planning how your Night Without a Bed campaign will complement your annual fundraising strategy
  • Attend a webinar to learn about Night Without a Bed, how to promote your Night Without a Bed campaign, and how to recruit and utilize peer-to-peer fundraisers
  • Discover all the resources available for you to use in your nonprofit toolkit (email marketing, social media posts, graphics, planning guide, and more!)

Month 2

The Night Without a Bed Team will:

  • Work with local newspapers, radio stations, and other media outlets to continue spreading the word to a wider audience about Night Without a Bed
  • Continue offering trainings to nonprofits participating in Night Without a Bed, and those interested in the opportunity, on giving day best practices.
  • Develop content for nonprofits participating in Night Without a Bed to use, and for use on #NightWithoutABed social media pages, Facebook and Twitter.

You should:

  • Craft your campaign story. How are you celebrating Night Without a Bed? How will you use the funds raised during Night Without a Bed? Why should donors give to you on Night Without a Bed? Watch our Storytelling Training Video to learn more!
  • Recruit fundraising champions for your campaign. You can use your Board, volunteers, or staff!
  • Let your volunteers know you’re participating in Night Without a Bed and you need their help in extra special ways! Give them meaningful assignments to fully engage them.
  • Develop your messaging plan for the next 2 months to ensure your donors know you are participating in Night Without a Bed on June 20th. Download the email and social media timelines in the Nonprofit Toolkit to get a head start!

Month 3

The Night Without a Bed Team will:

  • Provide more resources to local community nonprofit leaders to expand and amplify Night Without a Bed’s message to nonprofits, donors, and other general supporters
  • Continue promoting Night Without a Bed to nonprofits across the region

You should:

  • Send out a save the date email and social media post to all of your supporters! Download the Night Without a Bed “Save the Date” graphic from the Nonprofit Toolkit to make sure your messages stand out!
  • Host a fundraising champion kick-off party to teach your fundraising champions best practices on fundraising!

Month 4

The Night Without a Bed Team will:

  • Heavily promote Night Without a Bed to all media outlets across the region
  • Finalize partnerships with local businesses to benefit every nonprofit participating in Night Without a Bed

You should:

  • Post on social media regularly about Night Without a Bed, using the hashtag #NightWithoutABed
  • Email your supporters with additional details about Night Without a Bed. How do they give? Why should they give? When should they give?
  • Ensure your campaign story and messaging are ready to go. Make a test donation to make sure you understand the process.

Day of

The Night Without a Bed Team will:

  • Heavily promote Night Without a Bed to all media outlets across the region
  • Provide 24-hour support to all nonprofits and their supporters

You should:

  • Post on social media regularly about Night Without a Bed, using the hashtag #NightWithoutABed
  • Email your supporters with updates and how they can help your Night Without a Bed campaign
  • Thank your supporters in real-time on social media, in emails, or give them a call!
  • Celebrate!

Beyond

The Night Without a Bed Team will:

  • Share statistics from Night Without a Bed, including nonprofit success stories, and describe the powerful change that will happen as a result of the generous donations to local nonprofits.

You should:

  • Share the results from your Night Without a Bed participation and what those results mean.
  • Thank your donors and let them know exactly what their donations mean for your program.
  • Send handwritten notes to your fundraising champions and your Board for their assistance.
  • Send periodic updates on how the donations you received are being used. Keep your donors engaged by letting them know how their money is benefiting your organization and your cause.
  • Engage with your donors on GiveGab after Night Without a Bed by posting volunteer opportunities, fundraising, and hosting events!