Communications Timeline


Download a Comprehensive Communication Guide to Prepare for Family Promise Giving Day!



Major Milestones

The Family Promise Giving Day Team will:

  • Encourage nonprofits to sign up for Family Promise Giving Day
  • Network with and recruit local community nonprofit leaders to expand and amplify Family Promise Giving Day’s message to nonprofits, donors, and other general supporters

You should:

  • Sign up for Family Promise Giving Day and customize your profile
  • Assemble your Family Promise Giving Day team and involve them in planning how your Family Promise Giving Day campaign will complement your annual fundraising strategy
  • Attend a webinar to learn about Family Promise Giving Day, how to promote your Family Promise Giving Day campaign, and how to recruit and utilize peer-to-peer fundraisers
  • Discover all the resources available for you to use in your nonprofit toolkit (email marketing, social media posts, graphics, planning guide, and more!)

The Family Promise Giving Day Team will:

  • Work with local newspapers, radio stations, and other media outlets to continue spreading the word to a wider audience about Family Promise Giving Day
  • Continue offering trainings to nonprofits participating in Family Promise Giving Day, and those interested in the opportunity, on giving day best practices.
  • Develop content for nonprofits participating in Family Promise Giving Day to use, and for use on social media pages, Facebook and Twitter.

You should:

  • Craft your campaign story. How are you celebrating Family Promise Giving Day? How will you use the funds raised during Family Promise Giving Day? Why should donors give to you on Family Promise Giving Day? Watch our Storytelling Training Video to learn more!
  • Recruit fundraising champions for your campaign. You can use your Board, volunteers, or staff!
  • Let your volunteers know you’re participating in Family Promise Giving Day and you need their help in extra special ways! Give them meaningful assignments to fully engage them.
  • Develop your messaging plan for the next 2 months to ensure your donors know you are participating in Family Promise Giving Day on October 25. Download the email and social media timelines in the Nonprofit Toolkit to get a head start!

The Family Promise Giving Day Team will:

  • Provide more resources to local community nonprofit leaders to expand and amplify Family Promise Giving Day’s message to nonprofits, donors, and other general supporters
  • Continue promoting Family Promise Giving Day to nonprofits across the region

You should:

  • Send out a save the date email and social media post to all of your supporters! Download the Family Promise Giving Day “Save the Date” graphic from the Nonprofit Toolkit to make sure your messages stand out!
  • Host a fundraising champion kick-off party to teach your fundraising champions best practices on fundraising!

The Family Promise Giving Day Team will:

  • Heavily promote Family Promise Giving Day to all media outlets across the region
  • Finalize partnerships with local businesses to benefit every nonprofit participating in Family Promise Giving Day

You should:

  • Post on social media regularly about Family Promise Giving Day, using the hashtag
  • Email your supporters with additional details about Family Promise Giving Day. How do they give? Why should they give? When should they give?
  • Ensure your campaign story and messaging are ready to go. Make a test donation to make sure you understand the process.

The Family Promise Giving Day Team will:

  • Heavily promote Family Promise Giving Day to all media outlets across the region
  • Provide 24-hour support to all nonprofits and their supporters

You should:

  • Post on social media regularly about Family Promise Giving Day, using the hashtag
  • Email your supporters with updates and how they can help your Family Promise Giving Day campaign
  • Thank your supporters in real-time on social media, in emails, or give them a call!
  • Celebrate!

The Family Promise Giving Day Team will:

  • Share statistics from Family Promise Giving Day, including nonprofit success stories, and describe the powerful change that will happen as a result of the generous donations to local nonprofits.

You should:

  • Share the results from your Family Promise Giving Day participation and what those results mean.
  • Thank your donors and let them know exactly what their donations mean for your program.
  • Send handwritten notes to your fundraising champions and your Board for their assistance.
  • Send periodic updates on how the donations you received are being used. Keep your donors engaged by letting them know how their money is benefiting your organization and your cause.
  • Engage with your donors on GiveGab after Family Promise Giving Day by posting volunteer opportunities, fundraising, and hosting events!